Your first thought (after trying to switch topics with the person next to you) is probably: "What the fireball am I going to write about bottle caps?"
And then the answer dawns on you like a ray of sunlight bouncing off of one of those little shiny devils themselves --- Wikipedia!

Social media has many facets of use; one of which involves collaborative hubs such as Wikipedia. Wikipedia is an online encyclopaedia that is home to twenty-three million articles that have been collaboratively written and edited by several thousands of contributors to the site. The amazing thing is the way in which this hub was initially conceptualized to work was revisited and revamped to achieve what it is today --- one of the largest and most referenced sites available on the Internet (https://en.wikipedia.org/wiki/Wikipedia). Internal links (hyperlinks I believe they are called... I'll check this on the Wiki :)) dot almost every article in an effort to help anyone utilizing the information contained in the articles to truly understand a wide range of inter-related terms and ideas. This short video (below) gives a quick rundown of the advent of today's Wikipedia...
To Wikipedia and beyond!
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